Think teens are all over social media? They are, but not necessarily in the way you think.
At last year’s popular IGNITION panel on how teens use media and technology, a panel of teen “experts” engaged in a lively discussion hosted by Stephanie Retblatt of the marketing firm Smarty Pants. The teens talked about a range of subjects, including what they tend to do on Facebook (it’s not socialising).
We’re excited to be doing it again this December when the much-anticipated Smarty Pants panel returns to IGNITION 2015 for its third year.
What truth bombs will the teen experts lay on us this year? To whet your appetite, here are a few insights from last year’s conversation:
1. Teens are careful not to post too much. The panel agreed on the unspoken Facebook etiquette that all teens instinctively follow: Sharing too many posts a day is forbidden. The teens told the audience the rule is to post once a day during primetime hours — between 8:30pm and midnight — to get optimal “likes.”
2. Many teens still use Facebook — but not in the way their parents do. One panelist said she only created an account because her grandmother had one. Others said they only use their accounts to do school assignments or organise team meetings.
3. It’s a myth that teens are addicted to their phones. All eight experts agreed that they still like to interact with people face-to-face and make phone calls. (Yes, actual phone calls.) One teen even confessed to having a landline.
IGNITION will take place December 8 — 9 at the Time Warner Center in New York City. Over the next few months we’ll be releasing the names of more speakers and panels, so stay tuned for all the updates.
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