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Recent news that Android has blasted past the iPhone in smartphone market share triggered a huge brawl among fans in both camps about whether the numbers were accurate and which platform would reign supreme.In light of this, we wanted to find out more about what makes people choose one platform over the other. So we wrote up a smartphone survey, which received more than 2,000 responses.
We’ve included the specific questions and responses in the slides that follow.
Here are the key points:
- Almost all of the survey participants already use smartphones
- The majority of participants use Android, with most of the rest using iPhones. (This is similar to the recent market-share figures from Comscore, although Android and iPhone appear to be over-represented and BlackBerry appears to be under-represented).
- Most survey participants are planning to upgrade to a new smartphone in the next year or two.
- Most participants say they will upgrade to the “latest, greatest” smartphone, not an older, cheaper one.
- Most survey participants are NOT planning to switch platforms when they upgrade
- Most participants say “features” and “platform” are the most important factors when choosing a smartphone. App selection is also important, but not as important as most people think.
- Most iPhone owners say they would buy an Android phone if there was an Android phone that was better in most key ways than an iPhone. This suggests the iPhone’s feature lead still matters. It also suggests that the Apple platform does not have the “lock-in” that many Apple bulls believe. It also increases the pressure on the iPhone 5 to be a humdinger of an upgrade.
- Most Android users say they won’t consider buying an iPhone because they “hate Apple.” (We’ll explore why in a future survey).
- Most of the rest of Android users say they would consider buying an iPhone if iPhones worked better with non-Apple products. This highlights the risk of Apple’s closed system.
- Most iPhone owners already have the iPhone 4.
- Most iPhone owners are still planning to upgrade to the iPhone 5.
- Almost no participants are planning to buy a BlackBerry, a Windows Phone 7 phone, or Palm.
Most participants own Android phones. Most of the rest own iPhones. Relative to recent market-share figures, Android and iPhone seem a bit over-represented and BlackBerry under-represented
Most of those who plan to upgrade are going to buy the latest, greatest version, not a cheaper, older option.
Most participants plan to buy an Android phone. Most of the rest plan to buy an iPhone. Everyone else is basically hosed.
What might make iPhone owners buy an Android phone instead? Better features and functionality. If an Android phone is better than an iPhone in most key ways, most iPhone users say they'll buy it. (Some iPhone users say they'll never switch).
Other factors that matter include features, platform, app selection, price, ease of migrating data from one's current platform, and availability at one's mobile carrier
Most of our survey participants read about this survey on our site. Some found it on Android fan sites (which probably accounts for the higher-than-market-share percentage of Android users).
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