Billionaire John Paul DeJoria is the epitome of a rags-to-riches success story.
Before building Patrón tequila and John Paul Mitchell Systems hair products, which led to an estimated $3.1 billion fortune, DeJoria spent time in a street gang as a boy, lived out of his car for a while, and was fired more than once.
He even resorted to collecting discarded bottles to cash in at grocery stores in order to support his 20-some self and 3-year-old son.
Born into a poor immigrant household, he was cash-strapped from day one, but if you ask him about the smartest thing he’s ever done with his money, he’ll tell you about a time when he was just six years old and donated money for the first time:
The very first experience I had with money was during the holidays. I was very young, about five or six I believe, and my mother handed over 10 cents to both me and my brother. She asked us to place it into the Salvation Army ringing box.
I remember at the time that 10 cents seemed like a lot of money — and we didn’t have much back then. However, I quickly learned what it felt like to give to others and to those who might need it a little more than you. It was an incredible feeling and life changing experience.
Today, DeJoria has a lot more than 10 cents to give, yet he still feels just as fulfilled helping others in need as he did that one holiday season about 65 years ago.
“If I had to pick one moment that truly felt amazing, it was when I helped Mobile Loaves & Fishes build gardens and homes for those in need of shelter and food,” he writes on Business Insider. “I helped give someone a place to live, a garden to work at, and another chance at life. To this day, that’s where I feel most fulfilled in life. It’s having the ability and resources to provide more resources to those in need.”
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