- Luxury developers are trying to attract buyers with outrageous amenities.
- But according to the California-based real-estate agent Jade Mills, who has sold over $US5 billion worth of real estate in her career, overly sophisticated smart-home systems can have the opposite effect.
- Visit Business Insider’s homepage for more stories.
But of all innovations meant to make homes more sellable, some are having the opposite effect.
The luxury real-estate agent Jade Mills has sold more than $US5 billion worth of real estate in her career and was ranked No. 6 on Real Trends’ 2019 list of top US individual real-estate professionals by sales volume. She is also the top real-estate agent in sales in Beverly Hills, California, and she recently told Business Insider that one amenity in particular was likely to push her buyers away: overly sophisticated smart-home systems.
“People want a smart system, but most people don’t want something that’s very difficult to operate,” Mills told Business Insider.
Smart systems are generally appealing: The idea of being able to hit a button to control things like lights and temperature is attractive to buyers, Mills told Business Insider. But according to the real-estate agent, even younger buyers don’t want a system they have to spend a lot of time learning how to use.
“If you’re going to install some kind of a smart system, make sure it’s not too complicated for the buyer to use,” Mills said.
Along with the preference of Mills’ buyers, smart technology even beyond the housing market is often best accepted by consumers when it is easy to operate.
Just consider the unprecedented success of Apple products. Business Insider’s Steven John recently reported switching to Apple’s Macbook after years of using a PC because he found the Apple product to be more intuitive.
Business Insider Emails & Alerts
Site highlights each day to your inbox.