Small Merchants Seem More Optimistic And Have Embraced Facebook

Small and Local businesses are 5.1% more confident about their business climate than last year, according the The MerchantCircle Merchant Confidence Index (MCI), reports the centre for Media Research.

The confidence comes from expectations from more than half of those surveyed (57%) that sales will be improving over the next three months.

In an interesting finding.

70% of these businesses report using Facebook to market their businesses, making the Social Network the most used channel for marketing.

Google and LinkedIn are next.


Photo: Larry Kramer

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at