Small Businesses Don’t Consider Social Media A “Must-Have”

What marketing tool can’t small businesses live without? Here’s a hint: It’s not Facebook (or any other recent innovation). It’s old-fashioned word of mouth, according to a new report.

Half of respondents in a survey by insurance provider Hiscox said word of mouth was a “must.” More than half of the 304 businesses polled said they used social media, but just 12 per cent called it a must-have—even though, as eMarketer points out, the goal of most social media marketing is to create word-of-mouth.

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