Skittles Has More Facebook Fans Than All The Brands on Google+ COMBINED [The Brief]

skittles walrus ddb

Good morning, Adland! Here’s everything you need to know before your first meeting today:

  • Skittles, with 23.7 million fans, has more Facebook fans than all of the top 100 brands on Google+ combined. The top 100 brands have an aggregate of 23.2 million fans, according to Simply Measured. It’s also less than the total Facebook following of Coca-Cola, Disney, Converse, Starbucks and others, Mashable notes. Skittles is a huge social media brand, thanks largely to its often bizarre videos, including one in which a walrus is caught cheating on his girlfriend.
  • McDonald’s saw same-store sales fall 1.8% globally in October, the first such decline in nine years. “In October, U.S. comparable sales decreased 2.2%. Modest consumer demand and heightened competitive activity,” the company said.
  • McCann Worldgroup has won a digital CRM project from AOL even though the business is an apparent conflict with Microsoft, which is a client of twofifteenmccann, sources tell Adweek. “It’s a hot potato at the moment,” said one source. “Can they take it? Where should they put it? Is it going to create a problem?”¬† Twofifteenmccann handles Xbox.
  • DirecTV vs. Dish: Analysts discuss why Dish looks more like a target than a long-term prospect.
  • Amazon has begun selling wine. Mashable says: The online retailer took the wraps off of Thursday morning. Currently, a little more than 1,000 wines, divided into five categories (red, white, rose, sparkling and dessert) are available for delivery in 12 states: California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington and Wyoming, as well as the District of Columbia.
  • DDB Canada has won the Canadian cheese account, from client Dairy Farmers of Canada.
  • Here’s Joan Jett’s debut campaign for PETA.
  • Richard Dunmall¬† joined Naked Communications as the agency’s global CEO. He replaces co-Chairman Steve Gatfield, who stepped down in August. Dunmall was COO of Madvertise.
  • IgnitionOne has been allowed into Facebook Exchange, the social network’s cookie-base ad exchange driven by third-party data, via its Digital Marketing Suite.
  • Extreme Reach, the video ad company, appointed Chip Scully as Vice President of Online Video Advertising. He was previously Senior Director of Advanced TV and Online Video Sales at Microsoft.


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