When it comes to selling spirits, reality TV star and entrepreneur Bethenny Frankel is crushing the competition.Her Skinnygirl Cocktails brand of low-cal adult beverages grew by 388.3% between 2010 and 2011, according to new data from industry group Technomic.
Beam Inc. acquired the brand from Frankel last year for an estimated $100 million; the line now includes sangria and white cranberry cosmopolitans.
Here are the five fastest-growing spirit brands, from Technomic:
We recently spoke to Beam Inc. Chief Marketing Officer Kevin George to find out how the company is targeting an underserved demographic among liquor companies: women.
[via The Daily Meal]
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