The Mobile Advertising Ecosystem Is Fractured, Complex, And Hugely Important

Consumers in the U.S. now spend a majority of their Internet time on mobile, and this rapid evolution in behaviour has advertisers scrambling to catch up.

Mobile presents a fractured ad ecosystem, and while ad spend growth is steep, there is plenty of uncertainty about how to best reach the mobile audience.

In a BI Intelligence report on the mobile advertising ecosystem, we explain the complexities, and examine the central and dynamic roles played by mobile ad networks, demand-side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.

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Here are the dynamics surrounding the mobile advertising ecosystem:

In full, the report:

To access BI Intelligence’s full report on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.

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