WATCH: Apple Wants To Convince You That Siri's Not A Silly Gimmick

Siri is still in beta and Apple is doing its best to convince consumers that it’s not just an over-hyped toy.

Apple’s two newest commercials show Siri playing a role as a couple drives across the country and as a young guy starts a band. Are they enough for you to take Siri seriously?


NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.