Sir Richard Branson has added yet another company to his business empire – Virgin Sport.
The new company will organise cycling and running events.
Billionaire Branson, who began his career as a music store tycoon, announced the launch of Virgin Sport on Twitter and on his website this afternoon.
Branson said in a blog post that the new company will “support people of all shapes and sizes to push the boundaries of what’s expected of them, live life to the fullest, and strive for greatness.”
Branson and the Virgin brand already have an association with sport. Virgin has long been a sponsor of the London marathon and Virgin Active has operated a chain of gyms around the world since 1998.
The creation of Virgin Sport means there are now well over 30 Virgin brands and 58 Virgin companies around the world. The businesses span everything from health to casinos and even space travel.