Sir Martin Sorrell's 10 Priorities for Media, Agencies and Advertisers

While he says the shift to mobility is the media and advertising industry’s most disruptive influence, and that “advertising addressability changes the nature of what we do,” WPP Chairman Sir Martin Sorrell has outlined 10 issues that are having the greatest impact on business globally and that require the attention not only of his organisation but also require the focus of clients and media companies.

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