After Launching China's Twitter, China's Yahoo Launches China's Foursquare

sina weilingdi foursquare


Sina, one of the biggest portals in China whose Twitter-like service Weibo is the biggest in that country, is coming out with a check-in service called WeiLingDi, or “Micro Territory”, TheNextWeb says.Like Foursquare, you can use WeiLingDi to check-in to places, win badges and leave local reviews. Unsurprisingly, the service integrates with Weibo.

An interesting twist with the integration is that with 60,000 verified Weibo accounts of Chinese celebrities (and Tom Cruise?), WeiLingDi users can follow these accounts for “Star News” on places to go to. This seems like a great way to popularise the service, and also an obvious channel for advertising.

Foursquare isn’t active in China; the most popular independent check-in service in China is called Jiepang and there have been rumours that Foursquare wants to acquire or partner with it.

Don’t Miss: INSIDE SINA WEIBO: China’s (Much Better) Version Of Twitter →

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