Betabrand’s Silicon Valley Fashion Week? (question mark intentional) started with a parade of hoodies and jeans down the runway.
By day two, there were models walking down the runway with astronaut helmets on their heads. A man in a kilt wearing a jacket with 300 LED bulbs. Two women wearing hoods that were trying to match their heart rate in a synchronised game.
As one attendee put it to us, “These are costumes I’d wear to Burning Man or a sex party.”