The latest designs from Joe Bates, Sid Bryan, and Cozette McCreery’s knitwear brand SIBLING have caused quite the stir during London Fashion Week 2013.The collaboration, entitled PLEASE KILL ME, featured bright, oversized sweaters, hats, and woolen mittens. A fire engine-red “shoulder snood” even made an appearance on the catwalk.
The inspiration for the designs was (of all things) New York’s Punk movement. In their press release for the collection, the designers explain that PLEASE KILL ME, “is an exercise in both fluff and tough for men. While it might not be knitting for sissies, don’t be scared, SIBLING always aims to achieve their collections with a sense of humour and technical skill.”
SIBLING has been creating men’s knitwear since May of 2008, and the humour and playfulness of their latest collection is nothing new for a brand that has previously sent cashmere twinsets in sequin leopard print down the runway.
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