Furious shoppers say Walmart is selling out of major deals before Black Friday starts, with Apple Watches gone in minutes

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Many shoppers seeking a new Apple Watch were out of luck on Wednesday and Thursday. Justin Sullivan/Getty Images

With just hours until the start of Black Friday, Walmart has already sold out of several of its hottest deal items, leaving some shoppers up in arms.

Though Walmart officially opened its store doors at 6 p.m. on Thanksgiving, it kicked off discounts online at 10 p.m. on Wednesday.

Despite having extra time to snag a deal, shoppers complained on Twitter that several of the most coveted items, like the Apple Watch Series 3, seemed to have sold out within minutes.

They expressed frustration over missing out on bargains, leading some to say they would turn to other retailers like Target to fulfil their Black Friday needs.

https://twitter.com/emilyne8/status/1199889244547952640?ref_src=twsrc^tfw

Even some items like bedsheets weren’t available on Thursday evening.

For some, the rapid sellout had them writing off Walmart completely.

https://twitter.com/ShooterNelson/status/1199897828912500737?ref_src=twsrc^tfw

Walmart was not immediately available to respond to Business Insider’s request for comment.