Athletic apparel company Pearl Izumi has pulled an ad that insinuated a new shoe design would enable dog owners to run their companions to death.
The print ad says in part:
“This undeniable smoothness translates into less work for your legs, so you get into your zone faster and feel like you could stay there forever. Sure not everyone will appreciate your increased efficiency, but, ironically, not everyone was born to.”
By “everyone,” the company meant man’s best friend — above the text is a runner performing CPR on his golden retriever.
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