“Sh*t People Say” is one of those internet memes that just won’t go away. Dozens of the videos have popped up on the web, mocking everyone from girls to project managers to Rick Santorum (actually, that one’s a Business Insider original).
Click here to go behind the scenes >
The video, which unlike most of the other “Sh*t People Say” clips, is more topical than stereotypical, is not just another play on the meme—it’s supposed to make fun of the meme, said Scott Rogowsky, a senior writer and editor for the site.
We happened to be on hand for the taping, and it turns out a huge amount of work and time goes into making a two-minute video clip. There were professional actors, many with improv backgrounds, and a sizable crew, complete with camera man, sound guy and lighting expert. There were tons of football props, from Manning jerseys to chicken wings. There was even a baby.
The crew managed to turn the video around in just two days–in the nick of time to go viral ahead of the big game.
Check out the video below, and then go behind the scenes.
(Full disclosure: the clip was shot at a friend’s apartment, so we had full access.)
The video was shot at a loft apartment in midtown Manhattan. The video is just over two minutes long, but it took more than five hours to shoot, and is edited down from around three hours of footage.
The crew came stocked with props you'd find at any Super Bowl party. That's Jason Mustian, an editor at Jockular.
There was a basic script, but it was really just an outline. Most lines were improvised on the spot.
The extras had an inglorious task, making fake conversation in the background all day. At least the snacks were nearby.
Jason Mustian is on the left, Brook Lundy, co-founder of someecards.com is in the middle and Scott Rogowsky, a Jockular editor, is on the right.
The kitchen scene was the final shot of the day. Abe Groening, son of 'The Simpsons' creator Matt, is in the centre.
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.