The answer is simple, really – because the folks over at Coca Cola have created a brand that evokes a warm and fuzzy response from your brain.
Sheena Iyengar, author of the best selling book The Art Of Choosing, tells us that “it’s gotten to the point now when you think about Coke – It’s not a soft drink. It’s a right.”
Great marketing is one aspect that determines our choices, but why do we choose the white iPhone over the black one? Sheena Iyengar explains the science behind the art of choosing.
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Produced By: Kamelia Angelova & William Wei
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