After a six-year battle against American Idol, news reports say NBC’s Olympics coverage finally beat TV’s No. 1 show.
Early numbers for the largest 25 cities, say the Olympics were ahead of American Idol, especially in the 18- to 49-year-old bracket with a 10.6 rating for NBC and a 7.6 for Fox, according to the New York Times.
And NBC Universal chief Jeff Zucker was smothering the high numbers all over CNBC this morning.
But, truly, the high ratings had nothing to do with NBC, their production, or on-air personalities. That little peacock symbol was just in the corner of the screen while millions watched Americans kick butt during the thrilling live broadcast, with Shaun White becoming the first person to win back-to-back gold medals in the half-pipe snowboarding competition. Not to mention Lindsey Vonn’s gold medal in downhill skiing, and all those crazy crashes.
Official numbers are set to be released later today.
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