Danny Meyer’s burger emporium Shake Shack opened its fifteenth location in New Haven last week, meaning the chain is now large enough to be required to post calorie counts at its New York City restaurants.
The chain has posted calorie counts on its website for some time, but the in-store posting could come as a surprise to diners who think of Shake Shack as a better alternative to a standard fast food-joint meal.
The popular Double SmokeShack packs in 850 calories, for example—on par with McDonald’s Angus Bacon & Cheese (790 calories) and Five Guys’ Burger and Fries (920 calories), according to The Wall Street Journal.
And those delicious custard concretes—available on the famously shorter “B” line at Shake Shack’s Madison Square Park flagship, can have up to 1,100 calories.
Here’s what the company had to say about the change:
People love Shake Shack for our burgers, fries and shakes – it’s who we are – and considering this type of fare we believe our nutritional information is on par with what guests would expect. Shake Shack can be part of a balanced lifestyle, and we encourage guests to enjoy other food options as well regularly with variety and moderation. Our nutrition and calorie information has been available to guests and already been posted on our website since 2011.
Shake Shack prides itself on sourcing fresh, premium ingredients, and we’re honored so many guests choose Shake Shack on those occasions they enjoy a burger, fries or shake.
New York has required chains with more than 15 locations nationwide to post calorie counts for more than four years. But experts say the postings don’t necessarily change the way people eat. And we don’t think it will have much of an effect on the lunchtime line at Shake Shack, either.
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