26 sexist ads that will haunt companies forever

Beach body ready

This ad for Protein World — a diet supplement — caused more debate in Britain than any other ad this year.

After it first appeared in London underground stations during the summer, it was the subject of hundreds of complaints to the UK’s advertising watchdog regulator, mostly from people who believed it showed an unrealistic portrayal of a woman that might make other women feel their bodies were inferior.

Some called for ads that encourage women to become thinner to be banned, because they are sexist. MP Caroline Noakes has started a campaign to ban models appearing on fashion catwalks and clothing ads if they have a Body Mass Index of less than 18.

But … it could be worse, as these old ads show. Some of them are from major brands who doubtless cringe at what they did in the past.

[slideshow]
[slide
permalink=”/#heinz-1950-the-ad-begins-most-husbands-nowadays-have-stopped-beating-their-wives–1″
title=”Heinz, 1950: The ad begins, ‘Most husbands, nowadays, have stopped beating their wives …'”
content=””
image=”http://static.businessinsider.com/image/536a5381ecad04351fb1a77c”
source=”Heinz”
caption=””
credit_href=””
]
[slide
permalink=”/#van-heusen-1951-show-her-its-a-mans-world-2″
title=”Van Heusen, 1951: ‘Show her it’s a man’s world.'”
content=””
image=”http://static.businessinsider.com/image/536a53816bb3f78601187ab5″
source=”Van Heusen”
caption=””
credit_href=””
]
[slide
permalink=”/#chase-and-sanborn-1952-this-ad-makes-light-of-domestic-violence-3″
title=”Chase & Sanborn, 1952: This ad makes light of domestic violence.”
content=””
image=”http://static.businessinsider.com/image/536a729eeab8eae514187ab7″
source=”Chase & Sanborn Coffee”
caption=””
credit_href=””
]
[slide
permalink=”/#schlitz-1952-dont-worry-darling-you-didnt-burn-the-beer-4″
title=”Schlitz, 1952: ‘Don’t worry darling, you didn’t burn the beer!'”
content=””
image=”http://static.businessinsider.com/image/536a5382ecad044114b1a77d”
source=”Schlitz”
caption=””
credit_href=””
]
[slide
permalink=”/#alcoa-1953-alcoa-aluminums-bottle-caps-open-without-a-knife-blade-a-bottle-opener-or-even-a-husband-5″
title=”Alcoa, 1953: Alcoa Aluminium’s bottle caps open ‘without a knife blade, a bottle opener, or even a husband.'”
content=””
image=”http://static.businessinsider.com/image/536a53836da8110b2669d09f”
source=”Alcoa Aluminum”
caption=””
credit_href=””
]
[slide
permalink=”/#pitney-bowes-1953-its-so-easy-to-use-that-even-a-woman-with-no-mechanical-aptitude-can-operate-it-6″
title=”Pitney-Bowes, 1953: It’s so easy to use that even a woman with ‘no mechanical aptitude’ can operate it.”
content=””
image=”http://static.businessinsider.com/image/536a53826da8110a2669d0a0″
source=”Palmolive”
caption=””
credit_href=””
]
[slide
permalink=”/#unilever-1955-guess-who-does-all-the-dishes-7″
title=”Unilever, 1955: Guess who does all the dishes?”
content=””
image=”http://static.businessinsider.com/image/536a538369bedddc49d1b087″
source=”Lux”
caption=””
credit_href=””
]
[slide
permalink=”/#budweiser-1956-budweiser-has-delighted-more-husbands-than-any-other-brew-ever-known-8″
title=”Budweiser, 1956: ‘Budweiser has delighted more husbands than any other brew ever known.'”
content=””
image=”http://static.businessinsider.com/image/536a53836bb3f77204187ac2″
source=”Budweiser”
caption=””
credit_href=””
]
[slide
permalink=”/#drummond-1959-woman-are-a-drag-9″
title=”Drummond, 1959: Woman are ‘a drag.'”
content=””
image=”http://static.businessinsider.com/image/536a538269bedd5c4ad1b080″
source=”Drummond”
caption=””
credit_href=””
]
[slide
permalink=”/#kenwood-1961-thats-what-wives-are-for-10″
title=”Kenwood, 1961: ‘That’s what wives are for!'”
content=””
image=”http://static.businessinsider.com/image/536a5381eab8ea7b7e187ab4″
source=”Kenwood”
caption=””
credit_href=””
]
[slide
permalink=”/#acme-1963-the-most-important-quality-in-coffee-is-how-much-it-will-please-your-man-11″
title=”Acme, 1963: The most important quality in coffee is how much it will please your man.”
content=””
image=”http://static.businessinsider.com/image/536a740869beddf04fd26826″
source=”Acme Coffee”
caption=””
credit_href=””
]
[slide
permalink=”/#nesbits-1964-are-you-woman-enough-to-buy-a-mans-mustard-12″
title=”Nesbit’s, 1964: ‘Are you woman enough to buy a man’s mustard?'”
content=””
image=”http://static.businessinsider.com/image/536a5381eab8eac878187ab2″
source=”Mr. Mustard”
caption=””
credit_href=””
]
[slide
permalink=”/#vw-1964-women-are-soft-and-gentle-but-they-hit-things–she-can-jab-the-hood-graze-the-door-or-bump-the-bumper–13″
title=”VW, 1964: ‘Women are soft and gentle, but they hit things … She can jab the hood. Graze the door. Or bump the bumper …'”
content=””
image=”http://static.businessinsider.com/image/536a5383ecad041c1eb1a77d”
source=”Volkswagen”
caption=””
credit_href=””
]
[slide
permalink=”/#dormeyer-1966-wives-are-desperate-for-home-appliances-and-will-cry-to-get-them-14″
title=”Dormeyer, 1966: Wives are desperate for home appliances and will cry to get them.”
content=””
image=”http://static.businessinsider.com/image/536a53826bb3f7e97f187ab2″
source=”Dormeyer”
caption=””
credit_href=””
]
[slide
permalink=”/#brown-and-williamson-1967-the-best-ones-are-thin-and-rich-15″
title=”Brown & Williamson, 1967: ‘The best ones are thin and rich.'”
content=””
image=”http://static.businessinsider.com/image/536a71ab69bedd9844d1b07f”
source=”Silva Cigarettes”
caption=””
credit_href=””
]
[slide
permalink=”/#1968-american-airlines-wants-you-to-think-of-its-attractive-flight-attendants-as-your-mother-16″
title=”1968: American Airlines wants you to think of its attractive flight attendants as your mother.”
content=””
image=”http://static.businessinsider.com/image/536a53816bb3f77204187ab7″
source=”American Airlines”
caption=””
credit_href=””
]
[slide
permalink=”/#procter-and-gamble-1968-the-moon-isnt-going-to-clean-itself-17″
title=”Procter & Gamble, 1968: The moon isn’t going to clean itself.”
content=””
image=”http://static.businessinsider.com/image/536a79c7ecad04de5609b1ff”
source=”Lestoil”
caption=””
credit_href=””
]
[slide
permalink=”/#whitehall-labs-1969-housewife-headache-18″
title=”Whitehall Labs, 1969: ‘Housewife headache.'”
content=””
image=”http://static.businessinsider.com/image/536a7555ecad04e94509b1fb”
source=”Anacin”
caption=””
credit_href=””
]
[slide
permalink=”/#muriel-1969-tipalet-wants-you-to-know-that-cigarettes-are-made-for-men-but-instantly-attractive-to-women-19″
title=”Muriel, 1969: Tipalet wants you to know that cigarettes are made for men, but instantly attractive to women.”
content=””
image=”http://static.businessinsider.com/image/536a53816da811f02569d09f”
source=”Tipalet”
caption=””
credit_href=””
]
[slide
permalink=”/#1969-1970-jell-o-doesnt-think-a-woman-can-understand-office-hierarchies-20″
title=”1969-1970: Jell-O doesn’t think a woman can understand office hierarchies.”
content=””
image=”http://static.businessinsider.com/image/536a5382eab8eaa279187ab2″
source=”Jello”
caption=””
credit_href=””
]
[slide
permalink=”/#1970-datacomp-has-a-computer-anyone-can-use–even-women-21″
title=”1970: Datacomp has a computer anyone can use … even women!”
content=””
image=”http://static.businessinsider.com/image/536a53826da8113f2c69d09c”
source=”Datacomp”
caption=””
credit_href=””
]
[slide
permalink=”/#general-mills-1970-keep-up-with-the-house—22″
title=”General Mills, 1970: ‘Keep up with the house … ‘”
content=””
image=”http://static.businessinsider.com/image/536a5383eab8eaa97a187aba”
source=”Total ”
caption=””
credit_href=””
]
[slide
permalink=”/#dacron-1970-its-nice-to-have-a-girl-around-the-house-23″
title=”Dacron, 1970: ‘It’s nice to have a girl around the house.'”
content=””
image=”http://static.businessinsider.com/image/536a5382ecad041e1eb1a778″
source=”Mr. Leggs”
caption=””
credit_href=””
]
[slide
permalink=”/#mini-1971-the-caption-below-the-ad-reads-it-makes-driving-as-effortless-as-sleeping-sleeping-luv—24″
title=”Mini, 1971: The caption below the ad reads, ‘It makes driving as effortless as sleeping. Sleeping, Luv … ‘”
content=””
image=”http://static.businessinsider.com/image/536a53836da811072669d0a2″
source=”Mini Cooper”
caption=””
credit_href=””
]
[slide
permalink=”/#brown-1973-its-a-wifesaver-25″
title=”Brown, 1973: ‘It’s a wifesaver!'”
content=””
image=”http://static.businessinsider.com/image/536a5383eab8ea7c7e187ab2″
source=”Brown”
caption=””
credit_href=””
]
[slide
permalink=”/#1974-weyenberg-shoes-thinks-women-belong-at-mens-feet-26″
title=”1974: Weyenberg Shoes thinks women belong at men’s feet.”
content=””
image=”http://static.businessinsider.com/image/536a5f6aecad04785ab1a77a”
source=”Weyenberg Shoe Manufacturering”
caption=””
credit_href=””
]
[slide
permalink=”/#how-does-mad-men-compare-to-reality-27″
title=”How does Mad Men compare to reality?”
content=”

Compare Don Draper’s Ads With Those That Actually Ran In The 1960s »


image=”http://static.businessinsider.com/image/536a76f86da811f179b11604″
source=”Sterling Cooper”
caption=””
credit_href=””
]
[/slideshow]