As we approach the final season of”Mad Men” (the first episode of season seven airs April 5), the show will no doubt get people talking once again about advertising’s sexist past — starring happy housewives who can’t drive cars but can really push a vacuum cleaner.
The caveat tends to be: But look how far we’ve come today! Times sure have changed! But have they?
While demeaning ads were more omnipresent in the ’50s and ’60s, their modern counterparts can give vintage ads a run for their money. We’ve compiled some notoriously sexist vintage ads and put them side-by-side with their modern doppelgangers. The similarities are shocking. And depressing.
Laura Stampler originally compiled this post.
They belong under men's feet in the 21st century. (At least in the vintage ad you could see the model's face).
This vintage ad celebrates a woman's power to manipulate her husband into buying her home appliances.
In 1967, Drummond used a naked female model to sell men's clothes. (Warning: The image on the next page is not safe for work.)
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