Seth Meyers: How the election is killing Donald Trump's brand

There are signs that the election has tarnished Donald Trump’s brand, Seth Meyers explained in a new edition of “A Closer Look” on Tuesday’s “Late Night.”

“Before he became a presidential candidate,” the host said, “Donald Trump was a blustery New York City businessman known mostly to voters not for the person he was behind closed doors, but for the character he played in tabloids and on TV. And as he’s reminded us in recent weeks, back then life was so much easier.”

But since then, as Meyers pointed out, Trump has severely underestimated the damage press could do to him during the election, and the public knows so much more about the mogul’s real character. For example, he allegedly avoids paying taxes, he’s reportedly not very charitable, and his own campaign staff have admitted it’s tough to communicate with him.

“So the character Trump played in tabloids and on TV as a generous, intelligent billionaire has been undercut by his presidential campaign,” Meyers said. “And now there are signs that the one thing he cares about most, his brand, is hurting as a result.”

The host then shared articles about residents in one of the GOP presidential candidate’s buildings petitioning to have his name taken off the building. And recently, Trump created a new brand for his hotels called Scion, instead of using his name as he typically does.

“That is heartbreaking. Trump loved putting his name on buildings,” Meyers said. “He’s like the Tyler Perry of real estate.”

Watch the new edition of “A Closer Look” below: 

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