SETH GODIN: This Is The Easiest Way To Sell Yourself Short

Seth Godin

Photo: @MSG via flickr

Marketing guru Seth Godin wrote a short, three-paragraph blog post entitled “Compared to magical” that has an interesting insight about selling yourself short.”The easiest way to sell yourself short is to compare your work to the competition,” writes Godin.

To say that you are 5 per cent cheaper or have one or two features that stand out- — this is a formula for slightly better mediocrity.”

Godin suggests that instead, you should try to compare yourself to some sort of unattainable goal — or “magical” unicorn, as he puts it.

What do you think? Should your compare yourself to some unreasonable level or perfection, or be more realistic?

NOW SEE: Seth Godin Explains The True Power Of Consumers Today >

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