The Answers To Every Question You’ve Ever Had About SEO

don't sleep on search

At our recent IGNITION conference in New York, SEO experts Define Media Group shared a presentation that explains key SEO concepts.

From social’s effect on search to keeping up with algorithm changes like Panda and Penguin (hint: don’t even try), their presentation makes sense of a topic that is intimidating to non-experts, but that you can’t afford to ignore. If you think SEO is like voodoo, you’ll find this presentation helpful.

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[slide
permalink=”first-given-the-growth-of-social-is-search-still-important-1″
title=”First, given the growth of social, is search still important?”
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[slide
permalink=”yes-search-and-email-are-still-the-most-popular-online-activities-2″
title=”Yes! Search and email are still the most popular online activities.”
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[slide
permalink=”ok-but-is-search-still-growing-3″
title=”OK, but is search still growing?”
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[slide
permalink=”you-bet-google-handles-3-billion-searches-every-day-4″
title=”You bet. Google handles 3+ billion searches every day.”
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[slide
permalink=”what-are-your-competitors-spending-on-search-5″
title=”What are your competitors spending on search?”
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[slide
permalink=”on-average-21-percent-of-all-ad-spend-goes-to-search-and-that-number-is-only-growing-6″
title=”On average, 21 per cent of ALL ad spend goes to search. And that number is only growing.”
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[slide
permalink=”is-seo-voodoo-7″
title=”Is SEO Voodoo?”
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[slide
permalink=”no-and-there-are-no-shortcuts-8″
title=”No. And there are no shortcuts.”
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[slide
permalink=”right-but-what-about-the-algorithm-9″
title=”Right, but what about the algorithm?”
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[slide
permalink=”you-will-go-insane-trying-to-reverse-engineer-googles-algorithm-dont-even-try-10″
title=”You WILL go insane trying to reverse engineer Google’s algorithm — don’t even try.”
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[slide
permalink=”do-i-need-to-worry-about-panda-and-penguin-11″
title=”Do I need to worry about Panda and Penguin?”
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[slide
permalink=”yes-be-aware-of-these-two-algorithmic-shifts-12″
title=”Yes, be aware of these two algorithmic shifts.”
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[slide
permalink=”how-can-data-help-my-seo-13″
title=”How can data help my SEO?”
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[slide
permalink=”knowing-the-right-keywords-can-make-a-world-of-difference-14″
title=”Knowing the right “keywords” can make a world of difference.”
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[slide
permalink=”do-users-click-on-paid-or-organic-listings-15″
title=”Do users click on paid or organic listings?”
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[slide
permalink=”overwhelmingly-organic-it-wins-82-percent-of-the-time-16″
title=”Overwhelmingly organic: It wins 82 per cent of the time.”
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[slide
permalink=”how-does-ranking-affect-click-through-17″
title=”How does ranking affect click-through?”
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[slide
permalink=”its-all-about-being-in-the-top-10-search-results-18″
title=”It’s all about being in the top 10 search results.”
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[slide
permalink=”how-does-social-affect-seo-19″
title=”How does social affect SEO?”
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[slide
permalink=”socials-starting-to-matter-its-signals-are-factored-into-search-algorithms-20″
title=”Social’s starting to matter. Its “signals” are factored into search algorithms.”
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[slide
permalink=”does-organic-search-work-in-generating-conversions-21″
title=”Does organic search work in generating conversions?”
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[slide
permalink=”yes-better-than-any-other-source-22″
title=”Yes, better than any other source”
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[slide
permalink=”should-i-optimize-for-local-search-23″
title=”Should I optimise for local search?”
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[slide
permalink=”if-you-are-a-local-business-its-critical-24″
title=”If you are a local business, it’s critical.”
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[slide
permalink=”guess-what-the-second-largest-search-engine-is-25″
title=”Guess what the second largest search engine is?”
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[slide
permalink=”youtube-26″
title=”YouTube!”
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[slide
permalink=”whats-important-for-publishers-to-know-about-seo-27″
title=”What’s important for publishers to know about SEO?”
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[slide
permalink=”pay-attention-to-authorrank-and-markup-28″
title=”Pay attention to AuthorRank and markup.”
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[slide
permalink=”what-about-for-e-commerce-companies-or-vendors-29″
title=”What about for e-commerce companies or vendors?”
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[slide
permalink=”this-time-schemaorg-microdata-markup-30″
title=”This time “Schema.org microdata” markup.”
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[slide
permalink=”to-contact-the-gurus-directly-31″
title=”To contact the gurus directly:”
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[slide
permalink=”want-more-ignition-insights-32″
title=”Want more IGNITION insights?”
content=”Check out the Future of Digital, our keynote presentation >>


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