Older People Are Buying A Lot Of iPads

ipad old

The iPad is no longer a device for just young men, according to new data from Nielsen.

People over the age of 45 now account for 37% of the tablet, a.k.a. iPad, market according to Nielsen.

That’s up from 23% of the market nine months ago. 

The growth in ownership from older people took share away from people between the ages of 25 and 34.

In Q3 2010, they owned 23% of tablet devices versus just 13% in Q2 2011.

The numbers indicate that tablets are moving past the early-adopter stage and into the mainstream.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

ipad sai-us tablets