Plenty of celebrities have taken up the lucrative hobby of tweeting endorsements.
But whose followers actually listen to and absorb the shout-outs?
Klout measures the audience-engaging abilities of Twitter members using a 35-variable formula (they consider clicks, retweets, direct messages and more).
You might be surprised to learn which pop stars’ fans will blindly follow their lead. (And whose don’t care what they say.)
Scores are based on a 100-point scale.
Willie Nelson's score is 57 per cent. Dave Matthews scored 54 per cent. And David Bowie bottomed out at 52 per cent.
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