Twitter launched a new product for advertisers today, the ability to target followers based on their location. This means that brands can now send different messages to different consumers based on where they live, instead of bombarding their European followers with irrelevant messages for Americans, for instance.
Here’s what one looks like, as tweeted by British Airways during a beta test:
- The Top 20 Brands On Twitter, Ranked By Influence With Customers
- This Mobile Company Wants To Use Twitter To End Retail’s’ Most-Hated Trend: ‘Showrooming’
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.