In the long, drawn-out history of the death of television—and its replacement by various on-demand web and video services—this Facebook post by Netflix CEO Reed Hastings may be remembered as the tipping point that signaled the fatal blow for the boob-tube.
It doesn’t look like much, until you understand the context:
Hastings merely wrote that Netflix viewing exceeded 1 billion hours in June, the first time ever it had crossed that margin in a single month.
But BTIG analyst Richard Greenfield noted that the number would make Netflix the most-watched TV channel — broadcast or cable — in the U.S., according to a report in the Wall Street Journal.
As we’ve noted before (see below) the macro numbers—in terms of audience sizes and subscriptions—indicate that cable TV is becoming the hard-wired phone of this decade: Something that most houses still have, but that is merely a vestigial appendage on a package where web access is the most important factor for the consumer.
- These New Charts Show TV Is Being Strangled To Death By The Web
- CHARTS: Why Audience Ratings Have Collapsed For Cable TV Shows
- Citibank Says It’s ‘Flummoxed’ By Ratings Collapse In Cable TV
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