See The Facebook Status Update That May Signal The Death Of TV

In the long, drawn-out history of the death of television—and its replacement by various on-demand web and video services—this Facebook post by Netflix CEO Reed Hastings may be remembered as the tipping point that signaled the fatal blow for the boob-tube.

It doesn’t look like much, until you understand the context:

facebook hastings

Photo: Facebook via the Wall Street Journal

Hastings merely wrote that Netflix viewing exceeded 1 billion hours in June, the first time ever it had crossed that margin in a single month.

But BTIG analyst Richard Greenfield noted that the number would make Netflix the most-watched TV channelbroadcast or cable — in the U.S., according to a report in the Wall Street Journal.

As we’ve noted before (see below) the macro numbers—in terms of audience sizes and subscriptions—indicate that cable TV is becoming the hard-wired phone of this decade: Something that most houses still have, but that is merely a vestigial appendage on a package where web access is the most important factor for the consumer.


  • These New Charts Show TV Is Being Strangled To Death By The Web
  • CHARTS: Why Audience Ratings Have Collapsed For Cable TV Shows
  • Citibank Says It’s ‘Flummoxed’ By Ratings Collapse In Cable TV

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