9 secret messages in sports uniforms and logos you may have never noticed

  • Professionals sports teams like the Milwaukee Brewers and Washington Capitals have secret messages built into their logos and uniforms.
  • Aside from professional teams, schools like Washington State University and George Washington University also feature secretive designs and messages.
  • The Tour de France logo shows a cyclist riding a bike, which is demonstrated through the design of the word “tour.”

Whether you’re an avid sports fan or not, it’s not hard to appreciate some of the secret messages that are hidden in sports uniforms and logos.

Look once and you might miss the covert designs. But, upon closer inspection, you may notice that there’s more than just an artful design built into some uniforms and logos.

From the Tour de France to professional hockey teams, we’ve rounded up some of the most notable secret messages in sports uniforms and logos that you’ve probably never noticed before.


The Minnesota Wild logo features a few images.

From 1967 until 1993, the NHL had a franchise in the Twin Cities area called the Minnesota North Stars. In 1993, the team moved south to Dallas and became the Dallas Stars, but in 2000, the NHL awarded an expansion franchise, the Minnesota Wild, to the area.

The Wild’s logo features a bear and trees and is certainly “wild” on its own. But the bonus touch comes in the form of the bear’s “eye” – a north star included as a way to honour the franchise’s past.


Take a closer look at the logo for the Dallas Mavericks.

Look closely at the forehead of the horse in the Dallas Mavericks current logo and you’ll see an “M” etched onto the animal’s face. If you didn’t know better, you might think it was a nod to the Maine coon cat, a breed whose forehead features a similar mark.

But, in this case, it’s simply included in the spirit of synergy, inspired by the name of the team. Interestingly enough, the Mavs’ old mark, in place until the early 2000s, also included an M. However, that one was far less subtle.


The Tour de France logo is an image if you angle your head just right.

Every July, the Tour de France descends on Europe, with riders from all over the globe competing for the most prestigious title in cycling. The Tour’s logo was designed by Joel Guenoun and was first introduced in 2003 as part of the event’s 100th-anniversary celebration.

The design features a cyclist riding a bike. (The O in “Tour” is the back tire, the U is the seat, and the R is the rider.) The front tire’s colour, yellow, is a nod to the yellow jersey, awarded to the overall leader after each stage of the Tour.


Take a closer look at the logo for the Washington Capitals.

Of course, the George Washington Colonials aren’t the only DC team making use of the local architecture in their logo. The Washington Capitals of the NHL do the same, appropriately featuring the dome of the US Capitol building at the base of the eagle in its alternate design. The Caps’ current mark has been in place since 2007.

Prior to that, the Capitals still used the Capitol in their logo. However, it was far less subtle.


The Milwaukee Brewers have an iconic logo.

Milwaukee BrewersThere’s more to the glove than you think.

One of the most iconic logos in baseball, the “glove” in the Brewers’ mark is made up of a lowercase “M” and a lowercase “B,” with a baseball in the center.

The logo was created in 1977 by Tom Meindel, a student at the University of Wisconsin-Eau Claire. It was the team’s primary logo from 1978 to 1993. Meindel’s submission was one of 2,000 entries in a contest to design a new logo. He received a $US2,000 check after his submission was named the winner.


Look at the mane of the logo for the Arkansas-Pine Bluffs.

Located about 45 miles southeast of Little Rock, Arkansas-Pine Bluff’s athletic teams use a Golden Lion mascot.

And, if you look closely at the logo, you’ll notice that the lion’s mane is made up of four letters – UAPB. The Golden Lion was originally voted on by students in 1928, and while the logo, itself, has faced both left (prior to 2015) and right, the UAPB mane has always remained consistent.


The New Jersey Devils have a special logo.

Hiding letters in logos is nothing new in the NHL. Take a look at the now-defunct Hartford Whalers and the Colorado Avalanche for a couple of examples of how it’s done. However, no one pulls it off quite as artfully as the New Jersey Devils, whose “devil” logo is made up of an N and a J melded to create an icon that’s as diabolical as it is clever.


Washington State University has a unique logo.

Prior to 1995, the Washington State Cougars used a variety of traditional cougar designs for their logo. But, starting in the 1990s, the Cougars art department got creative and incorporated a “W,” an “S”, and a “U” into a design that resembles a Cougar’s face. Having trouble seeing it? Think of the “bottom jaw” as a U and work back from there.

Over the past two-plus decades, the WSU logo has become something of a fan favourite, with the Washington State flag making appearances in the background of every ESPN College Gameday show since October 2003.


Eastern Washington University has letters hidden in its logo.

EWUCheck it out.

Not far from Washington State, in Cheney, Eastern Washington took a page out of the Cougars’ book when it decided to incorporate an “E,” “W,” and “U” into the eagle mark used by its athletic department.

Alas, the University of Washington did not jump on the letters-hidden-in-logos train with their Evergreen State brethren – the Huskies’ logo is simply a W.

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