Why The "Second Screen" Industry Is Set To Explode

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Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era.
The mobile industry is working hard to create mobile apps and sites that relate to what’s on TV, in order to capitalise on this behaviour.

This approach is often referred to as the “second screen,” the idea being that the tablet or smartphone becomes a TV companion device, allowing for added levels of interactivity — whether on social networks or dedicated second screen apps and sites that complement on-air content.

In a new report from BI Intelligence, we examine how second screen apps, social networks, and mobile sites will ultimately succeed in drawing significant audiences, analyse how they will begin to see some advertising dollars, look at who second screen audiences are, explore the second screen opportunity from the broadcaster angle, and detail the opportunity represented by audience analytics and second screen commerce.

Access the Full Report, In Time For The Fall TV Season, By Signing Up For A Free Trial Today >>>

Subscribers also gain access to our library of 100 in-depth reports on the mobile and social media industries — including “Social TV: How Social Media Is Amplifying TV Advertising,” and hundreds of charts and datasets.

Here’s why the second screen industry will ultimately succeed:

In full, the special report:

For full access to the report, “Why The Second Screen is Ready For Prime-Time,” sign up for a free trial subscription today.

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