After terrible holiday sales and announcing that it’s closing 120 stores, Sears is bringing in a chief merchandising officer Ron Boire to turn the company around.
JC Penney did the same thing a few months ago when it hired Ron Johnson and a bunch of other talent to make it profitable again.
Both companies are focusing on hiring retail experts, ramping up e-commerce, web and mobile to compete with major players like Amazon that are challenging their traditional retail models (via Businessweek).
Boire was previously hired as a turnaround guy for Brookstone, where he was CEO, and Toys R Us (though he was eventually “terminated without cause” from that job in 2009, according to an SEC filing).
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