Sears just made another deal with Amazon and the department store's shares are skyrocketing

  • Sears will start delivering and installing car tires for customers who purchase them through Amazon.
  • Sears’ shares popped as much as 20% after the deal was announced early Wednesday.
  • Sears’ relationship with Amazon began in July 2017, when the company started selling its Kenmore branded products on Amazon.com.

Sears is strengthening its relationship with Amazon.

The department store chain said Wednesday that it will soon start delivering and installing car tires for customers who purchase them on Amazon’s website. Sears will also now sell its DieHard car tires on Amazon.com.

Sears’ shares popped as much as 20% after the deal was announced early Wednesday.

Sears said the service will roll out to its car service centres nationwide over the next couple weeks.

Here’s how it works: Amazon customers select their tires, the Sears Auto location and their preferred date and time for the tire installation. Sears Auto Centres then contacts them to confirm their appointment.

Sears’ relationship with Amazon began in July 2017, when the company started selling its Kenmore branded products on Amazon.com.

In December, Sears added DieHard products like jump starters and battery charges to the list of products available on Amazon.

“Amazon.com customers can expect terrific performance and reliability from DieHard tires and professional installation from Sears Auto Centres,”said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “We’re thrilled to expand our assortment of this iconic brand to include passenger tires on Amazon.com.”

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