February Search Results Are In: Bing Is Up Again, Yahoo Is Down Again

Brad Smith and Steve BallmerMicrosoft General Counsel Brad Smith, left, with Steve Ballmer

Photo: AP

Another month, another weak search performance from Yahoo.

The latest data from comScore on the US search market came out today.

It shows Bing had 11.5% of the search market in February, up from 11.3% in January.

Yahoo’s search slipped to 16.8% in February from 17.0% in January.

Google search share managed modest growth going to 65.5% in February from 65.4% the month prior.

Here’s the data from JP Morgan’s Imran Khan:

  • According to the data, total US core search volume increased 10.4% Y/Y in February, below the 12.4% growth in January. The total growth in the first two months of 1Q decelerated to 11.4% Y/Y from 4Q’s 15.8% Y/Y growth.
  • Google domestic core search market share was 65.5% in February, up slightly from 65.4% in January. Google grew February core search volume by 14.3% Y/Y, behind 16.7% growth in January. Google domestic core search volume growth of 15.5% Y/Y in the first 2 months of 1Q is below 4Q’s 19.9% Y/Y increase.
  • Yahoo! domestic core search market share dropped to 16.8% in February from 17.0% in January. Yahoo! February core search volume was down 9.8% Y/Y vs. an 8.9% Y/Y decline in January. Yahoo!’s first 2 months of 1Q domestic core search volume’s decline of 9.3% Y/Y underperforms 4Q’s 0.5% Y/Y decline.
  • Microsoft sites domestic core search market share increased to 11.5% in February from 11.3% in January. Microsoft sites grew February core search volume by 55.4% Y/Y, up from 49.6% Y/Y growth in January. Microsoft sites’ domestic core search volume was up 52.4% Y/Y in the first two months of 1Q, ahead of 41.9% Y/Y growth in 4Q.
  • Ask Network domestic core search market share dropped slightly, to 3.7% in February from 3.8% in January. Ask grew February core search volume by 0.7% Y/Y, down from 15.5% Y/Y growth in January. Ask Network domestic core search volume was up by 7.8% Y/Y in the first two months of 1Q vs. 8.8% Y/Y growth in 4Q.
  • AOL February domestic core search market share stayed flat at 2.5% in February. AOL February core search volume declined by 29.3% Y/Y vs. a 27.8% Y/Y decline in January. AOL domestic core search volume was down 28.5%

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