Seamless, the food ordering site that recently rebranded from Seamless Web, has acquired MenuPages.
BetaBeat estimates the acquisition price was $15 million.
MenuPages is a restaurant database with more than 175,000 user-written reviews and 35,000 menus. The acquisition marks Seamless’ expansion from a food-ordering site to a complete restaurant resource.
Now it will have user-generated content, more accurate menus, and better quality reviews.
In addition to gaining MenuPage’s database, Seamless will acquire its mobile audience. Mobile has been a major growth area for Seamless, which has seen a tremendous spike in completed orders due to mobile traffic and almost half a million app downloads.
Combined, MenuPages and Seamless will have nearly 900,000 mobile users and access to more than 50 cities worldwide.
Click here for more on the Seamless’ new mission.
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