This post is sponsored by SPS Commerce.
Usually, when you buy something online, you read a brief description, look at a few images on-screen, and then use your imagination to fill in other details. You’re still left to wonder, though: How will that shirt fit? Just how white is “stone,” anyway?
What would be great is if that online site had a showroom where you could look at a sample shirt and try it on. Or what if you could order a toy online on Christmas Eve and then pick it up at a local store that evening?
Increasingly, retailers are competing with each other everywhere, all at once: in the shops, on the Internet, through mobile devices, and across social media. It’s not enough to sell products in just one place anymore. It’s about encompassing the entire customer experience — a process called omni-channel retail.
Business executives, retailers, and suppliers in the retail space can learn more on omni-channel strategies that work from their peers and industry experts. The Business of Omni-Channel Retail, an all-day forum being held October 8th, 2013, in New York City, is the perfect atmosphere for this dialogue to take place.
Guest speaker Paula Rosenblum of RSR Research will share the results of the annual Retail Insights survey, which participants will receive a copy of to take home. Other leading figures in retail will also share their latest thoughts on how the industry is changing and what developments we can expect to see in the future. What are the best ways to create the most seamless shopping experience for consumers? How are shoppers using mobile as part of their decision-making process, and how should brands integrate their marketing and retail efforts across smartphones and tablets?
This is an ideal opportunity for executives who work in retail — or whose businesses are doing anything in the retail space — to network with their peers, grow customer relationships, and learn more about the state of omni-channel retail today. Register for The Business of Omni-Channel Retail and use code OMNI2013 to get free admission.
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