Yesterday, we reported ESPN.com will update its homepage on January 5. Now we have screenshots:
In yesterday’s post, we cited ComScore numbers that show unique visitors to ESPN.com are flat y/y. An ESPN.com rep took issue with the post and responded:
- The real story is different than the comScore numbers you cited.
- Nieslen Net Ratings for November: ESPN.com is up 33% in total minutes, +12% in unique users and avg. visits, +32% in category share, +32% in page views. (all year-over-year vs. Nov. 2007).
- Look beyond a single month: ESPN.com’s per month averages, throughout the year — in both comScore and Nielsen — tell a clear story of its continued growth: ** Nielsen Netratings (Jan – Nov monthly averages — vs. same period 2007): Total Minutes +29% to over 1.1 billion; unique users +16% to 19.9 million. ** comScore (Jan – Nov monthly averages — vs. same period 2007): Total minutes +46% to 1.1 billion; unique users +13% to 21 million.
- Quantcast: Quantcast does some interesting work, and we have nothing against them. But ESPN.com does not currently work with Quantcast — the site is not “Quantified,” as they say. Given that, their data about ESPN.com is not accurate (which, I believe, even they would acknowledge).
- Finally, looking at just reach alone (unique users) is a very blunt way to measure success or leadership. Reach, Time spent, category share, mobile traffic, video streams served, engagement with podcasts, etc. are all part of the bigger picture.