“It’s about making one tweet or one blog post and saying ‘Hey, go meet up with each other,’ and give them that one link to meetup.com/whatever,” explains Heiferman.
People do have the desire to talk about something they’re passionate about with other people, and organisations can summon their consumers/audience together to talk about their product or cause by just providing a ‘meetup’ link.
This services is free, but Meetup has radically changed its business model to charging fees for organising other meetings. Watch Scott discuss how a paid service model affected his company and turned inot an eight-figure revenue.
Produced By: Kamelia Angelova & William Wei
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