With Steve Jobs gone, Apple is now being led by a few key executives.
One of the most important is Scott Forstall, the man in charge of iOS, Apple’s mobile software. iOS-powered devices account for the majority of Apple’s sales.
Bloomberg BusinessWeek ran a big profile of Forstall and it’s well worth a read. If you want the highlights, we have them here.
Our two sentence takeaway from the profile: Forstall is a polarising, political, “a-hole,” who has forced out a number of Apple’s executives because they hated working with him. He’s also a hard-working genius, and a mini-Steve Jobs.
- He has “fraught” relationships with other executives including hardware boss Bob Mansfield, and design guru Jony Ive. Those three can’t be in meetings together if Tim Cook isn’t there to play peace-maker.
- Former Apple software engineer Mike Lee calls Forstall “Apple’s chief a-hole,” but he means it as a “compliment.” Lee says, “you could say the same thing about Steve Jobs.”
- Forstall is the driving force behind Apple’s recent acquisitions including Siri, and Quattro.
- The iOS team often misses Apple’s Friday night “beer bashes” because they’re coding.
- Jon Rubinstein, who used to run the iPod business, clammed up and walked away when he was asked about Forstall at party recently.
- Forstall graduated high school with a perfect 4.0. He’s married to his high-school sweetheart, who also got a 4.0 in high school.
- He went to Stanford and join NeXT computers right out of school. When Apple bought NeXT he worked on user interface for the Mac, doing the “Aqua” design.
- Forstall and a small team won a fierce internal competition to design iOS. Steve Jobs had the iPod division face off against the Mac division to design mobile software. The Mac division was stripping down Mac OS to make iOS. The iPod division was trying to improve its software. Forstall led the Mac group, and won. He was accused of poaching engineers and being secretive. After he won, Tony Fadell, who led the iPod group left the company, and Forstall is to blame, says Bloomberg BusinessWeek.
- Forstall has a reputation as some who “manages up.” He makes group achievements look like his own, and makes sure those about him know what he’s accomplished.
- He takes notes only on his iPhone.
- Former iAds boss Andy Miller says, “He was as close to Steve as anybody at the company … When he says stuff, people listen.”
- Forstall was constantly telling people in the iOS group “Steve wouldn’t like that” which drove some people away.
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