In what might be the best tourism campaign of all time, Scotland is publicizing glamour photos of Shetland ponies wearing cardigan sweaters to tempt out-of-towners to come visit.This is all a part of VisitScotland’s “Year of Natural Scotland” campaign. Because nothing is more natural than a small pony in knit wear.
A link on VisitScotland’s website asks visitors to “Discover how Shetland ponies are celebrating the Year of Natural Scotland 2013 — with their very own knitted jumpers!” The concept is so popular that the portion of the site actually featuring said ponies, named Fivla and Vitamin, has been down presumably due to excessive traffic all day.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.