ATTIK, USA has taken sleazy/pandering advertising to the next level with its commercial for the Scion iQ called “Babes ‘n’ doughnuts (and Milk).” The concept? Girls in shiny bikinis squeeze into a tiny Scion and do doughnuts in a doughnut shop parking lot as milk spills onto their chests. Yeah, this is a real thing. There’s also a “Bikers ‘n’ doughnuts” and “Dudes ‘n’ doughnuts.”
A San Francisco judge has tossed out the Happy Meal lawsuit in which McDonald’s was accused of using toys to lure children toward its golden arches.
Once again, Taco Bell is reviewing its digital business. The digital account has gone from DraftFCB to R/GA and back again in the past few years. DraftFCB Orange County, which just launched the “Live Mas” tagline, will still handle broadcast, media and multicultural work.
Discovery Communications is replacing its unsuccessful Planet Green network with Destination America, which will launch May 28 and feature a show that is entirely devoted to meat. America!
Carrie Chaffee, a Fidelity alum, is the new group director in account management at Blitz.
New Orleans-based agency Peter Mayer Advertising Inc. has hired seven new employees.
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