Faster, cheaper, better.
An innovation that accomplishes those three things has the potential to disrupt an industry. But such innovations are rare.
Theranos, a company founded by Stanford sophomore Elizabeth Holmes in the fall of 2003 (she dropped out a few months later) has generated a lot of buzz for developing a revolutionary approach to the blood test. Theranos’ innovation theoretically does clinical lab testing faster, cheaper, and, in some ways, better. Because of that, Theranos could upend the branch of medicine that provides the data used in roughly 70% of medical decisions.
That disruptive potential has already made Theranos famous and Holmes the youngest female billionaire in the US. But the more buzz Theranos gets, the more questions people seem to have.
When Holmes landed on the Forbes billionaire list in 2014, Theranos had raised $US400 million, and the company had a valuation of $US9 billion. Holmes owns about half of Theranos, with her worth estimated at more than $US4.5 billion.
Holmes assembled a board of directors for Theranos that last year was described by Fortune magazine as “what may be, in terms of public service, the most illustrious board in U.S. corporate history.” Among those board members are a retired Navy admiral, a retired Marine Corps general, former US Sens. Sam Nunn and Bill Frist, former CDC director William Foege, former Wells Fargo CEO Dick Kovacevich, and two former secretaries of state, George Shultz and Henry Kissinger.
The calibre of the board suggests that Theranos must have developed a transformative innovation, but other than Frist, who has not practiced medicine in many years, only Foege is a medical professional. The technical details about Theranos’ seemingly revolutionary tests are hard to come by, and the company is known for its secrecy about its founder’s invention.
There’s one fundamental question, one that in some ways is unanswerable without revealing information that Theranos wants to keep confidential: How, exactly, does what Holmes invented work?
“It’s impossible to comment on how good this is going to be — it may be wonderful and it may bomb, but I really can’t be more definitive because there’s nothing to really look at, to read, to react to,” says Dr. David Koch, president of the American Association for Clinical Chemistry and a professor at Emory University.
We know enough to say that there is something promising about Theranos. People who have seen the company’s data are convinced of that. Holmes has teamed up with Walgreens to put Theranos labs inside its pharmacies (Theranos is in 41 of more than 8,000 Walgreens so far); Theranos has been conducting tests for GlaxoSmithKline and Pfizer and several hospital systems; it recently set up a partnership with Cleveland Clinic; and it earns revenue from the work it does for the US military, though Holmes has previously declined to elaborate on that, beyond saying that it’s an important area with the potential to save lives. Each lab is certified, and it can operate officially in a clinical capacity.
But Theranos hasn’t published peer-reviewed studies comparing its tests to traditional ones, and the company hasn’t allowed independent experts to publicly assess its labs, citing the need to protect its intellectual property.
The lack of peer-reviewed studies, the sort of evidence that scientists traditionally rely upon when looking at a development in their field, has generated scepticism from experts.
“They completely bypassed the traditional process of peer review or publishing in peer-reviewed journals or having peer labs evaluate their product,” says Dr. Jerry Yeo, a professor and director of Clinical Chemistry Laboratories at the University of Chicago.
They completely bypassed the traditional process of peer review.
Yeo says it’s normal for companies when they launch a new medical product to publish their results and allow experts to analyse their tests, especially as they become major players in the field.
“Why haven’t they shown us that information, why haven’t they been willing to publish it, and why haven’t they shown comparisons with existing technology?” Yeo says.
Theranos says it wants to protect the details of its unique product from its competitors, just as any company would protect an innovation. It also says it wants the Food and Drug Administration to evaluate its product to show that it works.
A representative for Theranos provided this statement to Business Insider:
The FDA, which is the ultimate arbiter of safety and efficacy — of high quality tests that are proven to work — is the gold standard, and Theranos wants its tests to be the best and safest for its patients. We have called for an unprecedented level of review with the FDA, something we are not obligated to do. We’ve been submitting all of our tests to them and are committed to continuing to do so.
Business Insider wanted to see what we could figure out about the science behind Theranos, even though it’s impossible to say definitively what the company’s technology is or how well it works without published data. However, we can study what Holmes has said about Theranos and look at the latest developments in related scientific fields. We spoke to experts in the fields of clinical pathology and laboratory medicine, biomedical engineering, and healthcare investing, all to see if Theranos really could have an approach to blood testing that’s faster, cheaper, and better.
This investigation raised as many new questions as answers.
The clues we have so far
Many of the headlines about Theranos talk about how Elizabeth Holmes reinvented the blood test:
Wired: “This Woman Invented a Way to Run 30 Lab Tests on Only One Drop of Blood“
The New Yorker: “Blood, Simpler: One woman’s drive to upend medical testing”
Business Insider: “This Woman’s Revolutionary Idea Made Her A Billionaire — And Could Change Medicine “
But the details of Theranos’ technology aren’t what Holmes usually focuses on when she talks about the company.
The details of Theranos’ technology aren’t what Holmes usually focuses on.
When Holmes talks about transforming medicine, she talks about the idea that her system could eventually make it possible for people to more easily access data about their health by going and getting a cheap blood test on their own. Instead of just measuring our weight, we could also check our glucose levels.
We don’t know that having access to all that information is helpful yet, but many think that if we get better at interpreting the data, it could have huge effects on our health and help us catch disease sooner.
Still, whether or not easier access to blood tests could transform our health, such conversations don’t tell us anything about how Theranos’ technology works. Most of the time, Holmes says little about it. The New Yorker’s Ken Auletta described her explanation of what Theranos does as “comically vague.”
She told him:
“A chemistry is performed so that a chemical reaction occurs and generates a signal from the chemical interaction with the sample, which is translated into a result, which is then reviewed by certified laboratory personnel.” She added that, thanks to “miniaturization and automation, we are able to handle these tiny samples.”
More useful is something Holmes said in an interview with Fortune in June 2014.
As Roger Parloff wrote then:
Precisely how Theranos accomplishes all these amazing feats is a trade secret. Holmes will only say — and this is more than she has ever said before — that her company uses “the same fundamental chemical methods” as existing labs do. Its advances relate to “optimising the chemistry” and “leveraging software” to permit those conventional methods to work with tiny sample volumes.
In other interviews she makes it sound more like she’s improving and streamlining processes while incorporating new but maybe not unheard-of technology.
She’s saying, essentially, that she’s come up with a way to optimise blood tests using chemistry, automation, software, and the latest in biomedical engineering.
An early academic interest might be the key
As an ambitious undergraduate (she worked in a Ph.D. lab her freshman year), Holmes expressed a lot of interest in what Auletta describes as “lab-on-a-chip technology, which allows multiple measurements to be taken from tiny amounts of liquid on a single microchip.”
This type of technology, microfluidics, has the potential to transform biomedical research by allowing people to glean meaningful data from minuscule amounts of liquid — in this case blood.
The basic definition of microfluidics is “fluid flow in a channel that’s got a dimension of less than one millimetre,” according to Ben Moga, president and cofounder of a company called Tasso Inc. His company is working on a device that collects blood samples from people at home who hold the collection vessel against their skin. The ease-of-use factor, lack of big needles, and tiny amounts of blood involved mean the company definitely has something in common with Theranos — Tasso uses microfluidics to work with minimal quantities of blood.
It wouldn’t be possible to revolutionise the blood test and get away from big needles if you couldn’t use these tiny quantities of liquid.
Holmes’ first patent, filed before she started Theranos in 2003 and approved in November 2007, was for a technique to do multiple tests on a drop of blood. The term “microfluidics” appears in nine of the 31 patents that appear when searching the US Patent Office for “Theranos,” and she’s the co-inventor on more than 270 global patent applications.
Holmes may have the most ambitious ideas about how to use microfluidics technology, but she’s not the only one working in that field.
Others have developed quick blood tests using microfluidics before, including an IBM lab in Switzerland. Experts said that not only were these tests becoming more used in general, but that this sounds like exactly what Holmes and Theranos are doing, as it’s what she studied and what would make her blood tests possible.
In other words, the core technology behind the Theranos blood test might not be mysterious or even particularly new after all. But there are still some crucial missing pieces, especially since Theranos’ version sounds more powerful than anything else out there.
“The technology is emerging,” says the University of Chicago’s Yeo, and “some version of it is already out there.” But his question is whether Theranos could have really developed a way to run as many tests as it offers (more than 200 so far, with more to come) on the large scale needed at hospitals and in major labs without relying on already existing machines to automate processing.
Experts we spoke with said it seemed that running more than 20 or 30 tests from a drop of blood would be an impressive feat. Theranos is the first company to start using blood tests that primarily rely on microfluidics, and it says it gets unparalleled results.
“We can perform hundreds of tests, from standard to sophisticated, from a pinprick and tiny sample of blood, and we have performed more than 70 tests from a single tiny sample,” a representative for the company told Business Insider.
Moga’s company Tasso spun out of leading microfluidics expert Dave Beebe’s lab at the University of Wisconsin. More than a decade ago Beebe wrote that “microfluidics has the potential to significantly change the way modern biology is performed.”
Last year, in a review published in the journal Nature, Beebe and coauthors wrote that hematology, the study of blood, was one of the leading areas of use for microfluidic technology, though “a ‘killer application’ that propels microfluidics into the mainstream has yet to emerge.” Still, he wrote in that review that using this technology it was possible to use “micrometres of blood from a finger prick” instead of “milliliters of blood from a [vein]” and process those samples in a few minutes instead of an hour.
This is cutting-edge technology, but it’s not exclusive to Theranos.
This is cutting-edge technology, but it’s not exclusive to Theranos.
Others are working in the same area, even if no one else has launched a similar commercial effort. If Theranos is the company that has finally come up with Beebe’s “killer application” for microfluidics, that may explain its reluctance to show the patented details that make its technology unique, even though that rubs researchers the wrong way.
If, as Yeo says, a version of the technology is “already out there,” Theranos’ innovation may be that Holmes is the first to come up with a lab that implements a new form of that technology in an elegant and efficient way, putting it into action on a commercial scale for the first time in history.
Doing that successfully is a big thing. But while experts say that the company’s story is plausible, they want to know for sure that it works.
Does it work?
For Theranos to take lab-testing business from the two major lab companies used by doctors, Quest and LabCorp, and to partner to run tests for more hospitals, pharmaceutical companies, and government agencies, it has to show it can get it right at every stage, from the preparation before it pricks someone’s finger to the accurate processing of hundreds of thousands of samples.
Theranos’ labs have been evaluated and deemed acceptable by drug companies, hospitals that work with them, Walgreens, and others. There’s even a tiny study coauthored by Holmes and published in an online journal that compares Theranos test results with traditional tests favourably, though it looks only at results for one characteristic of blood among six people. Yet none of these evaluations are a substitute for the extensive and thorough publicly available peer-reviewed studies researchers want to see when faced with something new.
Theranos is obviously not doing things in the usual way that pure research works; it’s also selling a service, which it says it wants to protect. This might explain why it says that FDA approval is a more important way of showing its tests work. And a nontraditional way of doing things may be guaranteed to draw scepticism from researchers who want to see the traditional scientific processes followed, even if that new method works.
A nontraditional way of doing things may be guaranteed to draw scepticism.
Still, since labs are the biggest source of objective data that most doctors have to base decisions on, they need to trust new tests before deciding they are going to start using them. It could be a matter of life or death, which is why people in the medical profession want to see studies that show how accurate Theranos tests are compared to traditional ones.
“Scientists by nature are sceptical people, but we are driven by data,” says Yeo. “If data shows your test is fast and accurate and cheap, more power to you.” He adds: “Maybe they are really good, and if they are, I wish they would subject themselves to some peer review.”
Even if the tests work, which experts we spoke to think is perfectly plausible, Theranos still has to execute them well enough to take over existing business.
“Every lab test, no matter how innovative, has limitations,” says Yeo. Even the finger prick presents challenges.
The finger prick doesn’t open a vein and let blood flow out; instead, it draws capillary blood from tiny vessels just below the skin.
Yeo explained that you need to prepare someone’s finger for this process to make sure blood is flowing, but if you end up squeezing the finger too hard or have to prick it too many times, that may damage and break down cells. Cellular damage could change various test results.
Moga, of Tasso Inc., says there are ways to expect and compensate for this damage. Still, he says he understands that the medical community wants to see that any new company can do a new test accurately on a large scale.
Theranos knows it needs to execute these finger-stick tests perfectly. Holmes told Auletta: “We have data that show you can get a perfect correlation between a finger stick and a venipuncture for every test that we run.” And another of its patents is for a finger warmer, which may help prepare the finger for the blood draw. Still, it’s an area where, if the phlebotomist operating the machine is improperly trained, there could be problems no matter how small the amount of blood drawn.
Journalists and doctors who have tried the test called it painless, but a look at Yelp reviews of one Theranos location, at a Walgreens in Palo Alto, shows that at least one person claims their finger was bruised. Another said they still had to have their tests done with traditional blood draws (something Theranos is equipped to do, so this could have been a test that required that), and a third wrote that their results — which indicated serious problems — turned out to be wrong. Yelp reviews aren’t verified, aren’t guaranteed to be accurate, and are often written by the people who think they have had the most negative experience. There’s also always the potential that operator error caused a specific problem. But they are an indication that the system may still have kinks to work out.
In 2016, Auletta reported in The New Yorker, Theranos plans on doing 1 million tests, while Quest will do 600 million. If the company is going to grow and be a real option for clinical use, it needs to show its system can work accurately and handle every step from the individual finger prick to the processing of hundreds of thousands of samples every day.
Some think Theranos will be forced to reveal more data about exactly how its product works as it expands. Holding information close to the vest has worked as it has gained big partnerships, says Ambar Bhattacharyya, a vice president at Bessemer Venture Partners, who has handled investments in a number of other healthcare companies (they are not investors in Theranos). But he thinks it will need to open up more to the scientific community to “win the trust of folks that would be deciding whether to refer [patients] to Theranos versus LabCorp or Quest.”
He says that from a business perspective, that’s the most important thing, but it’s not the only thing.
Theranos is already offering tests at prices that are a fraction of what hospitals charge.
Theranos is already offering tests at prices that are cheaper than what Quest and LabCorps charge and a fraction of what hospitals charge — and unlike its competitors, it lists its prices clearly on its website. Yet to conduct tests all over the country it will need to build labs and machines to help process all those samples. It will need to train staff to collect samples and operate every stage of a complex pipeline.
Theranos needs to show it’s a profitable, sustainable enterprise that will be able to scale its business as it grows, and “that’s a huge risk” with a lot for them to prove and challenges to overcome, Bhattacharyya says.
There’s also the question of whether regulatory hurdles could slow the company down. As Theranos has noted, it wants its tests approved by the FDA, even though it isn’t required to get that approval right now.
A company that designs tests that it uses only in its own labs, like Theranos, doesn’t need to get them approved, but the FDA is considering changing its policy. Theranos says it supports that change and, by having already submitted its tests to the FDA, it has gone further than its competitors to gain approval. (It’s not clear that the FDA will officially approve its tests unless that policy change is made.) But all that legwork doesn’t mean the regulatory process couldn’t slow Theranos down — it could yield the validation it is looking for or end up throwing a wrench into its plans.
Bhattacharyya says he wouldn’t be surprised if competing labs, feeling threatened by this ascendant newcomer, try to support legislation that would impede Theranos’ growth by adding additional regulatory questions for new tests. Quest has already said it doesn’t believe tests that rely on capillary blood can be accurate.
Theranos’ board, stacked with Washington insiders, “knows DC as well as anyone else,” Bhattacharyya says, which would probably help in navigating that sort of fight.
Aware of the challenges, Bhattacharyya says he’s still optimistic about Theranos’ future. It has thousands of Walgreens locations it can open and thousands more potential hospitals and research projects it could become involved with, provided Theranos and Holmes find a way to handle the hurdles of clinical acceptance, regulatory red tape, and rapid growth.
Holmes’ way of streamlining systems “could actually be the tried and true statement of better, faster, and cheaper,” Bhattacharyya says.
The future of medicine
Modern medicine is still a young science. We’ve figured out some drugs that usually work, but as we learn more about the human body and our genetic code — the things we have in common but also the things that make us unique — we may come up with a new sort of medicine, tailored for each person.
This concept, sometimes called personalised medicine, could transform the way we understand and treat disease.
While most people associate that idea with genome sequencing, any measure of a person’s health data could help develop personalised medicine for them. Analysing someone’s blood test could theoretically show changes in certain characteristics that indicate an illness or a bad response to certain types of drugs.
Researchers are talking about tracking blood tests to measure the appearance of cancer-related DNA molecules. Traditional lab companies like Quest have also started talking about using blood tests for a personalised medicine approach to the early detection of diseases.
Theranos would be able to do all of those things.
“We believe every individual has a basic human right to access actionable healthcare information when they need it the most — at a time when they have an opportunity to change outcomes and live better lives. Individual engagement with lab testing will improve early detection and prevention of disease,” a Theranos representative told Business Insider.
Not everyone is convinced that people should order their own medical tests, and some think that doing so could create chaos. But many believe it will be central to the future — Theranos’ competitors are now pivoting in that direction — and the idea that a person should be able to order tests to get their medical data is core to Theranos’ mission.
A company representative put it this way:
Right now, our healthcare model is set up so that insurance will only cover a test (and therefore a physician will only order a test) when a patient becomes symptomatic for a given condition. Based on the concept that the test is then ‘needed,’ testing only once someone is already sick results in costly outcomes and limits individuals from fully taking ownership of their own health, in a world in which so much of our healthcare costs and outcomes are driven by lifestyle related decisions. Our work is to change that.
Even though we may not be ready yet to process the vast amount of information that would come from more frequent blood tests, there are many people who think this could be a life-saving innovation. If that turns out to be true, Theranos could be the first company helping people get there.
And that’s the key. By positioning itself where it has, Theranos may have taken the latest existing technology and tweaked and refined it into a unified system that’s more streamlined and more elegant than any existing system, creating a disruptive lab business. It may have positioned itself into a place that’s anticipated the future, setting itself up to be a leader in the personalised medicine field for years to come.
Theranos’ story reminds a lot of people of Apple.
Theranos’ story reminds a lot of people of Apple. The company has a brilliant leader with a penchant for wearing the same colour turtleneck every day. That leader theoretically came up with an elegant system that can leverage the most advanced technology and sell it to the world, though Holmes lacks the mercurial nature of Jobs. Theranos controls every aspect of its technology, just like Apple.
There’s a reason Holmes has generated the buzz that she has.
But here’s where we also have to remember the key difference between healthcare and other consumer technology.
“I’m all for innovation and for revolution — that’s what we need,” says Yeo. “But it’s very difficult to judge a lab that’s very secretive … and unlike the Apple products, this is a product that affects people’s lives. If an iPhone is faulty, we go buy something else.” But if a blood test is wrong, it could endanger someone’s life.
Holmes is aware of the questions people have. “Every time you create something new, there should be questions,” she told CBS News. “To me that’s a sign that you’ve actually done something that is transformative.”
A health innovation has the potential to change people’s lives and be transformative in a way that a phone never could, and that’s precisely why, as excited as they are, scientists are still sceptical.
Business Insider Emails & Alerts
Site highlights each day to your inbox.