SBS has become the first Australian broadcaster to embrace virtual reality, launching the SBS On Demand VR app today for Android and iOS devices.
Developed internally, the app will allow users to either watch specially created content 360° video content on their phone and supports the likes of Google Cardboard or Samsung’s Gear VR so users can go the full virtual reality experience.
“VR and 360° video technology represents the new frontier of storytelling — a truly powerful new medium offering audiences unique immersive experiences to give them greater insights and understanding, with distinctive stories that explore our diverse and multicultural world,” Marshall Heald, SBS director of television and online content, said.
At the moment there are only three videos to watch: two from Sydney’s Mardi Gras and 3 minute clip from Inside Heston’s World, which takes a look inside The Fat Duck restaurant in Melbourne.
The first big VR push on the app will come in the form of the second season of SBS’ documentary series Untold Australia, which will be released as a VR series.
The series will focus on exploring the diversity of Australians and the different cultures over four feature-length episodes. Each episode will utilise 360° video to tell the story.