Two Ways Grocery Stores Get You To Spend More

Photo: Flickr via grafixer

Hitting the grocery store these days can feel more like guerrilla warfare than a simple shopping trip. To stay on track, we draft budgets on Mint, debate whether to shop the perimeter and clutch shoppings lists like hand grenades. One false move and the whole place your budget will blow. 

Trouble is retailers will do whatever it takes to put us on the wrong path, and we’re not just talking about putting pricier items at eye level.

In Consumer Reports’ new guide to the Best and Worst Supermarkets, the magazine points out some of the more creative tricks they’ve come up with: 

Plotted produce: There’s a reason the produce aisle is usually near the front of the store. “That placement gives shoppers licence to buy cake and ice cream as a reward for picking up a head of broccoli or bag of apples,” according to Consumer Reports. 

The fix: Take a few extra minutes and walk to the other end of the store to begin your shopping, then end with the good stuff. If you really want to save, skip the grocery cart altogether and opt for a hand basket. When it’s too heavy to tote, you’ll check out early and likely spend a lot less. 

Photoshopped fruit. If you’ve ever opened a bag of fruit at home and realised it’s not half as pretty as it was on the store shelf, there’s a simple explanation–lighting. Shops use white halogen lamps to make food look shinier and more appealing, the report says.

The fix: Carry the produce away from the shelf and under the store’s regular lighting for a proper inspection. 

Don’t miss: Get your kids to eat well without breaking the bank >

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