You never know what you’ll hear next at IGNITION, Business Insider’s must-attend annual conference.
Last year, big-name speakers like Jim Cramer, Jeff Immelt, Maurice Levy, and Lowell McAdam kept the audience on the edge of their seats.
What will people be talking about at this year’s IGNITION?
Over the next few months, we’ll be rolling out an all-star lineup — and we can’t wait to hear what they have to share.
In the meantime, let’s take a look at some of the insights we heard last year:
“Steve Jobs asked me at one point why we didn’t put Wi-Fi into every set-top box, and I went back and asked, what’s Wi-Fi?” — Brian Roberts, Comcast
“People miss the fact that iconic brands such as CNN and ESPN got their start as swashbuckling disruptions.” — Jonah Peretti, BuzzFeed
“We want to skate to where the puck is going, which is snackable, shareable content.” — Lowell McAdam, Verizon
“I’ve been reading for 30 years that TV is dying. But people are just watching it differently.” — Les Moonves, CBS
“Our business is to be the operating system for your TV.” — Anthony Wood, Roku
“Most of our clients will be disrupted by digital. We have to have the capabilities to help them transform themselves.” — Maurice Levy, Publicis
“One thought is that ads have to suck; we’ve proved that is not true. Vine is like the new television spot. It’s about winning hearts and minds.” — Rob Fishman, Niche
“Virtual Reality has a role to play. The interest in it for branded content is extremely high.” — Mark Thompson, The New York Times