When we found out that Sarah Palin would actually make an appearance on SNL this weekend, we expected viewership would be high. But it turns out that the appearance by the real life Caribou Barbie led at least 10.7 million viewers to tune in, the show’s highest viewership since it was hosted by America’s then-sweetheart Nancy Kerrigan.
Variety: According to Nielsen’s metered-market results, repping 56 of the nation’s biggest cities, the Peacock latenight program averaged a 10.7 rating/24 share — a whopping 161% improvement vs. the show’s October average of a year ago (4.1/10).
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