Technology giant Samsung has called it quits in the camera market in Australia.
The company told News Corp that it will “reduce its focus” on imaging technology due to falling digital camera sales.
This is the company’s third major withdrawal from a market in this space.
In November last year it pulled out of the British market, citing consumers’ “gradual and sustained decline in demand for stand-alone digital cameras and camcorders”.
And prior to that it did the same in Germany.
Samsung Electronics Australia says the move is due to “changing market conditions”.
It’s likely these conditions are due to the success and improved photo quality of its smartphones.
Samsung said it would “continue to honour its agreements regarding all products we supply to Australians”.
News.com.au has more.