- On Saturday BTS, the widely popular Korean pop group with a rabid fanbase across the world, tweeted an anniversary message to fans from an iPhone before quickly deleting the post.
- BTS has a prominent partnership with Samsung and reshared the post from an Android device moments later.
- The short-lived mistake was instantly picked up by the group’s active internet fanbase and shared thousands of times.
- The group has featured its latest Galaxy Z Flip phone heavily in music videos and other promoted posts.
- Visit Business Insider’s homepage for more stories .
Internet veterans may recall one of the most memorable spon-con gaffes – or at least it was, prior to Saturday. Alicia Keys, a creative director for phone maker Blackberry, was tweeting from an iPhone back in 2013. She left her role with Blackberry shortly after.
But Keys’ mistake was overshadowed on Saturday when the internationally beloved Korean pop group BTS made a similar error. The group tweeted an anniversary message to fans from an iPhone before quickly deleting the post and resharing it from an Android device, according to screenshots posted by BTS fans.
The group has a prominent partnership with South Korean electronics giant Samsung, which runs Android software on its mobile devices.
The group’s highly active internet fanbase caught the mistake almost immediately and posts pointing out the misstep were shared thousands of times.
Bts after they realised they posted through iphone instead of samsung pic.twitter.com/7zjShtOgvr
— tz⁷???? (@triviadream) June 13, 2020
WHEN JIMIN'S SIRI WENT OFF AND THEY ACCIDENTALLY TWEETED WITH AN IPHONE?? HELPENWJWNW THEY'RE ABOUT TO LOSE THAT SAMSUNG SPONSORSHIP pic.twitter.com/3SsdkbyuzT
— amira⁷ (@vixensbts) June 13, 2020
samsung sweetie i’m so sorry pic.twitter.com/ihQyhF8lR3
— ꨄ (@sinfulparks) June 13, 2020
The group has a highly visible partnership with Samsung and prominently features its latest Galaxy Z Flip phone in music videos and other promoted posts on members’ personal pages and those for the group.