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Samsung made the most effective commercial of the year, says analytics firm Ace Metrix, but it wasn’t for a cell phone.While 72andSunny should be commended for its snarky, Apple bashing Galaxy spots, Samsung’s ad for a huge french door refrigerator actually performed best with viewers as the most creatively effective ad of 2012.
It wasn’t even for Samsung’s cool fridge with the LCD screen.
Leo Burnett Chicago made the spot for the appliance that boasts the ability to make 11 pounds of ice a day.
The spot got a score of 697 out of 950, which was the highest overall rating for any of the 6,000 national campaigns that launched last year. Measurements are based on watchability, relevance, attention, persuasion, and information.
The runner up was also by a fridge, this time for Frigidaire.
While we would love to post a video of the ad, it doesn’t appear to have made it to YouTube. (So much for racking up viral numbers.) Click here to see the spot.
And here’s a Samsung fridge ad (also by Leo Burnett) that we like even more:
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